Ms Jukhee Hong appointed as the Chair for the ASEAN-BAC Green and Sustainable Economy Working Group (GSE WG)

ASEAN-BAC Malaysia appoints the Deputy Executive Director of ASEAN-BAC, the Executive Director of CARI ASEAN Research and Advocacy, and the Executive Director of ASEAN Business Club, Ms Jukhee Hong as the Chair of ASEAN Business Advisory Council (ASEAN-BAC) Green and Sustainable Economy Working Group (GSE WG).

Ms Jukhee Hong is a policy advocate for ASEAN Economic Integration for over a decade. She heads CARI ASEAN Research and Advocacy (CARI), an independent think tank that is dedicated to supporting the ASEAN economic integration by advocacy and research. She translates the mandate of CARI since inception by leading CARI’s operations, outreach, research and advocacy efforts. She directs all CARI’s research output and has led all research projects, produced and published numerous reports, papers and books for CARI since inception. Many of these reports have been socialised and presented to Senior officials of ASEAN including Ministers, Heads of States and Governments. She has provided policy input at various governmental meetings and has made presentations on ASEAN integration policy issues at regional fora as well as ASEAN ministerial level meetings.

She was also a media advisor to three consecutive Malaysian Deputy Ministers of Information and an award winning media practitioner in Malaysia.

ASEAN Business Advisory Council (ASEAN-BAC) has established the ASEAN-BAC Green and Sustainable Economy Working Group (GSE WG) in 2021, chaired by ASEAN-BAC Malaysia, with the theme of building back greener. The objectives of this working group is to:

  • Provide policy recommendations to ASEAN policymakers on the private sector’s view on green, sustainable and inclusive economic issues.
  • Influence policymakers to commit to short-, medium- and long-term policy action internationally (UN, G20), regionally (ASEAN) and nationally (individual AMS).
  • Produce a long-term view to limit global warming to 1.5°C & carbon neutrality in ASEAN by 2050.

ASEAN-BAC GSE WG has also presented at the 8th ASEAN Finance Ministers’ and Central Bank Governors’ Meeting (AFMGM), and 28th ASEAN Economic Ministers’ Retreat (AEM Retreat) earlier this year on its priorities and recommendations to build a greener ASEAN, in which it has received positive feedback from the ASEAN leaders.

The working group’s members include the ASEAN-BAC members, as well as the Joint Business Councils (JBCs).

Launched in April 2003, ASEAN Business Advisory Council (ASEAN-BAC) was formed by ASEAN Heads of Government & State at the 7th ASEAN Summit, with the mandate to provide private sector feedback and guidance to boost ASEAN efforts towards economic integration. The ASEAN Business Advisory Council (ASEAN-BAC) Malaysia Chapter is an integral participant in the regional ASEAN-BAC with regular participation at all Council Meetings and Consultation with the leaders.

Accordingly, ASEAN-BAC’s activities are primarily focused on reviewing and identifying issues to facilitate and promote economic cooperation and integration. The Council also submits annual recommendations for the consideration of ASEAN Leaders and ASEAN Economic Ministers. ASEAN-BAC’s members are appointed by the Ministers in charge, and consist of high-level CEOs of companies from each member country. Each country is represented by a maximum of three members, with one representing the interest of the small and medium-sized enterprises.