Top Four Left: Tan Sri Dato’ Dr Munir Majid, Chairman of ASEAN-BAC Malaysia; Mr Raja Singham, Council Member of
ASEAN-BAC Malaysia
Second Row: Tan Sri Yong Poh Kon, Council Member of ASEAN-BAC Malaysia; Ms Jukhee Hong, Deputy Executive
Director of ASEAN-BAC
Organiser: ASEAN-BAC Malaysia


ASEAN-BAC Malaysia hosted three Virtual Dialogue sessions on 22 February 2021 to consolidate feedback for its Pathway for Malaysia 2021 Report. The sessions, which were hosted by ASEAN-BAC Deputy Executive Director Ms Jukhee Hong, was attended by over 70 participants from 46 business associations.

Session 1: Trade Associations and Chambers of Commerce
Moderator: ASEAN-BAC Malaysia Council Member, Mr Raja Singham

The discussion focused on the varying stages of ASEAN’s recovery from the COVID-19 pandemic and what the government can do to provide immediate relief for businesses during this period. This includes easing the approval process for private sector financial assistance, as well as raising awareness on the benefits of the Regional Comprehensive Economic Partnership (RCEP) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).

Session 2: Professional Bodies
Moderator: ASEAN-BAC Malaysia Council Member, Tan Sri Yong Poh Kon

The dialogue revolved around the lacklustre performance of Malaysia’s trade in services due to its uncompetitive and unattractive labour market.

Session 3: Foreign Business Associations and Business Councils
Moderator: ASEAN-BAC Malaysia Chairman, Tan Sri Dato’ Dr Munir Majid

The dialogue centred on the harmonization of freight charges and tariffs in intra-ASEAN trade as well as the simplification of foreign investment processes to promote inflows during the pandemic.

The recommendations collected during the dialogues served as a baseline for the Pathway for Malaysia 2021 Report.

First Row: H.E. Nur Ashikin Mohd Taib, Ambassador of Malaysia in Stockholm, Sweden; Ms Camilla Mellander, Swedish Ministry of Foreign Affairs
Second Row: Dr Joakim Appelquist, Deputy Director General Head of International Division Vinnova; Ms Marie Claire Maxwell, Program Manager Ecosystem Dig Tech Business Sweden
Last Row: Tan Sri Dato’ Dr Munir Majid, Chairman of ASEAN-BAC Malaysia
Organiser: The ASEAN Committee in Stockholm (ACS) in Partnership
with Business Sweden
Moderator: H.E. Nur Ashikin Mohd Taib, Ambassador of Malaysia in
Stockholm, Sweden
Topic: Business Opportunities between ASEAN and Sweden:
Innovation and Sustainability – The Way Of The Future


The seminar highlighted how businesses in ASEAN and Sweden could benefit from each other in the area of innovation and sustainability.

ASEAN-BAC Malaysia Chairman Tan Sri Dato’ Dr Munir Majid touched on Brunei’s Priority Economic Deliverables (PEDs), the COVID-19 pandemic’s impact on tourism in the region, as well as recommendations for ASEAN’s recovery covered in the Pathway 225 report.

Tan Sri Dato’ Dr Munir stressed that ASEAN should not merely pay lip service to sustainable development, but also look to educate the public on what they stand to benefit from the convergence of public health, digitalization, and education.

Swedish Ambassador Camilla Mellander, for her part, drew attention to new technologies being developed in Sweden, including advancements being made in the field of hydrogen energy. Ms Mellander is also the Swedish Ministry for Foreign Affairs’ Head of Department for Trade.