ASEAN SOAR Together Empowers MSMEs with Digital Boost at ABIS 2025
On 31 October, the ASEAN Foundation, in partnership with TikTok Shop and the ASEAN Business Advisory Council (ASEAN-BAC) Malaysia, showcased the success of the ASEAN SOAR Together program at the ASEAN Business and Investment Summit (ABIS) 2025 in Kuala Lumpur, Malaysia.
The showcase highlighted the power of public-private collaboration in driving the digital transformation of Micro, Small, and Medium Enterprises (MSMEs) across ASEAN.
During the Summit, five ASEAN SOAR Together MSMEs took center stage to share their digital transformation journeys and conduct live-selling sessions to regional audiences, demonstrating how creativity, innovation, and digital tools are empowering small businesses to expand and thrive across Southeast Asia.
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