TikTok Shop highlights Southeast Asia’s growing MSME power at ABIS 2025

November 14, 2025
TikTok Shop highlights Southeast Asia’s growing MSME power at ABIS 2025

TikTok Shop is strengthening its push to support Micro, Small, and Medium Enterprises (MSMEs) across Southeast Asia by working closely with ASEAN governments and industry partners to help more businesses embrace digital commerce. 

With MSMEs making up the bulk of the region’s economic activity, the platform says its goal is simple: make it easier for small entrepreneurs to boost their visibility, sell online, and scale beyond their local markets.

At the ASEAN Business and Investment Summit (ABIS) 2025 in Kuala Lumpur, 11 MSMEs took the spotlight to share their digital transformation stories and conduct live selling sessions for regional audiences.

Read more at speed.ph

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