TikTok Shop Partners With ASEAN Bodies To Support MSME Digital Transformation

November 6, 2025
TikTok Shop Partners With ASEAN Bodies To Support MSME Digital Transformation

TikTok Shop continues to strengthen its efforts to support MSMEs across Southeast Asia through partnerships with ASEAN governments and regional organisations aimed at accelerating digital transformation and economic inclusion.

During the ASEAN Business and Investment Summit (ABIS) 2025 in Kuala Lumpur, 11 MSMEs showcased their digital transformation through live-selling sessions on TikTok Shop, including five participants from the ASEAN Supporting Our Artisans and Retailers (SOAR) Together programme and six regional sellers.

Despite the MSMEs being a key driver of ASEAN’s economy by contributing significantly to employment and innovation, many of them still face challenges in adopting digital tools due to limited access to training, technology and online visibility.

Read more at sme.asia

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