Jukhee Hong has been an active policy advocate for ASEAN economic integration and wears different hats in different ASEAN organisations. She is deeply involved in cross-sectoral ASEAN policy advocacy and consultations with government leaders and ministers in official business-to-government policy channels representing the voices of the private sector. She is a PhD candidate with the Xian Jiaotong University of China focusing on digitalisation and climate change.

Between 2010 and 2022, she headed CARI ASEAN Research & Advocacy and its predecessor, CIMB ASEAN Research Institute, an independent think tank dedicated to supporting ASEAN economic integration through advocacy and research.

Before the cabinet reshuffle of Malaysia in March 2020, she had served as the Executive Director for the APEC Business Advisory Council (APEC-BAC) for the 21 economies including the host country Malaysia. She also led the secretariat tasked to organise the APEC CEO Summit 2020.

She was also the Executive Director of the ASEAN Business Club, an association of chief executives of large corporations and companies in ASEAN. She has spearheaded business missions across ASEAN and beyond, including Malaysia, Myanmar, the Philippines, Vietnam, and the United Kingdom interacting with the highest level of dignitaries.

Prior to her career in ASEAN affairs, she was a multi-award-winning trilingual media practitioner in Malaysia, media advisor to cabinet ministers, news anchor, host and executive producer with over 12 years of experience.